Investor profile
Puma Growth Partners
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Puma Growth Partners is the private equity division of Puma Capital Group, established in 2018 (formerly Puma Private Equity), focused on providing equity investment of £5–15 million to UK scale-up companies across all sectors. The firm is sector-agnostic and invests across three primary categories: consumer brands, technology and software companies, and scalable business services. It targets businesses with a strong management team, a disruptive opportunity in an established market, and a proven commercial model with revenues typically of £2 million or more. Puma describes itself as a highly people-centric investor that builds deep relationships with the teams it backs, taking a long-term view and offering active, hands-on support through its specialist Value Acceleration team and sector experts from the wider Puma Capital Group. The firm maintains a concentrated portfolio to ensure meaningful engagement with each company, drawing on industry best practices to help management teams develop bespoke operational and financial methodologies and define growth strategy.
Notable quotes
“The work that we do at Puma Growth Partners is fulfilling. We help our investors get exposure to fantastic companies they would otherwise be unable to access.”
“For too long Scottish businesses have struggled to raise funds within their own market, often having to go much further to receive the backing they need to grow.”
“Having worked with them on numerous deals over the years, their understanding of our team and strong track record acting on this type of deal continues to impress.”
Recent investments
| Company | Round | Size | Date |
|---|---|---|---|
| HubBox | Series A | $8m | 2025-11-24 |
| YASO | Series A | $11m | 2025-09-22 |
| Semeris | Seed | $4m | 2025-02-03 |
| NRG Gyms | Growth | $5m | 2025-01-16 |
| Bikmo | Series A | $6m | 2024-12-16 |
| Aveni | Series A | $14m | 2024-07-01 |
| Transreport | Series A | $13m | 2024-01-23 |
| Pockit | Series A | — | 2023-01-01 |
| Lucky Saint | Series A | — | 2024-01-25 |
| CameraMatics | Series A | $5m | 2021-01-01 |
Frequent co-investors
| VC firm | Deals together |
|---|---|
| Guinness Ventures | 2 |
| Sure Valley Ventures | 1 |
| Enterprise Ireland | 1 |
| Pembroke VCT | 1 |
| Lloyds Banking Group | 1 |
| Scottish Enterprise | 1 |
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